Minimalism in Web Design: Why It Works Better When Creating an Online Store
As technology advances and the world becomes more complex, minimalism and simplicity are an important advantage.
Let’s take Google for example. The search engine has become world famous and mega popular.
Go to Google and you will see that it remains the simplest page on the Internet.
This factor contributed to the company’s dominance in the search category. Where its competitors stuffed their home pages with news, commercials, and photos, Google’s plain white background made it easy to use.
Take a cue from one of the world’s most popular websites. Simplicity drives sales. You can apply this to your online store, too.
When customers come to your site
You want them to focus on your product offerings. Or maybe you think it’s more important to have additional revenue from ads, banner ads, or pop-ups? Here’s a simple fact. These things tend to annoy customers.
When people come to your site, they are focused on browsing the product range or a specific item to make a purchase decision. You don’t want to distract them to make a few pennies when you have the opportunity to make a bigger profit selling the main product.
Additionally, placing banners and pop-ups makes your site slower, which leads to bounces and lost revenue.
Focus your homepage around a specific buyer action
The home screen is the area of your denmark phone number library site that the user sees before they scroll. It’s best to only show information about one thing. Focus on helping the customer find what they’re looking for as quickly as possible.
It is especially important if you attract paid traffic (for example, contextual advertising), it is important that the client, clicking on the advertisement, gets to the page with a specific product, and not to the category as a whole.
If your homepage looks simple
users will do what you want. If the site is cluttered with all sorts of information, people will wonder what they should do, they will have to look around a bit, delve into it, figure it out… If you are lucky, they will find what they were looking what is google my business? for and make a purchase.
If not, they will get upset, go to another site where they can find the product they need and buy it there.
Pictures say more than words
Our brain processes images much faster than crawler data text. When your website uses photos effectively, users stay on your store for a longer period of time. This is also a fact.