With the rapid development of mobile Internet, WeChat mini programs have become an important tool for corporate and personal promotion.
How to use WeChat mini-programs to build user portraits and push precise messages ?
So, how to use WeChat Mini Programs to build user portraits and push them accurately? Infocode, a professional Mini Program development company, will discuss this from the following aspects:
What is a user portrait?
User portrait refers to a comprehensive description of users formed by analyzing multi-dimensional data such as user behavior, interests, and needs. User portrait can help companies better understand users, thereby providing more accurate products and services and improving user satisfaction and loyalty.
How do WeChat Mini Programs help build user portraits and push content accurately?
How do WeChat mini programs help build user portraits?
1. Get user data
WeChat Mini Programs provide a rich set of API interfaces that can easily obtain users’ basic information, behavior turkey phone number library data, etc. By calling these interfaces, companies can obtain information such as users’ mobile phone models, operating systems, geographic locations, as well as behavioral data such as visited pages, usage duration, and number of clicks.
2. Data Analysis
After obtaining user data, enterprises need to conduct in-depth analysis on it. Through data mining, machine learning and other technologies, users’ interests, needs, consumption capabilities and other characteristics can be to make if you need identified and summarized to form user portraits.
How does WeChat Mini Program achieve accurate push notifications?
1. Personalized recommendations
Based on user portraits, companies can provide users with more personalized content and services. For example, they can push hotel reservation information to users who like to travel, and push fitness courses to users who care about health. This can not only meet user needs, but also improve user stickiness.
2. Message push strategy
In order to avoid excessively disturbing users, companies need to develop a reasonable message push strategy. Different push cz lists frequencies and contents can be set based on factors such as user activity and consumption records. At the same time, users can be encouraged to participate in interaction and consumption through coupons, points, etc.