How to publish well on LinkedIn for business? how to publish on linkedin network Providing information to your audience is all well and good. But it’s not enough. Because there are people: 3.5 million, that’s the number of unique daily visitors* on the network. Suffice to say that to see your publication, it’s (almost) like looking for a needle in a haystack… So, how do you post well on LinkedIn?
My advice the idea is not to tell your
customers what you do . But rather to arouse the curiosity qatar phone number data and interest of your audience by talking about what really interests them. To do this, it is important to think in advance about the topics to be covered, how to talk about them, the tone to use and the frequency of publications. The 5 steps to follow to publish on LinkedIn effectively how to post on linkedin steps 1.
Build an effective content strategy
The goal of a content strategy is to establish a solid they work quite well with sound relationship with a target audience , by offering qualitative and relevant content that answers the questions, obstacles, pains, expectations of your customers and prospects. I therefore invite you to take stock directly with your clients to fully understand their issues and how you are helping them in concrete terms.
This way, you can be sure to talk about what really interests aub directory them, to better capture them with your publications. 2. Create an editorial calendar Organization is a key element in a content strategy. Indeed, it is not about publishing on LinkedIn randomly. In addition to the fact that the algorithm highlights diligent content creators, you regularly remind your audience , and therefore your customers and prospects, prescribers or future collaborators.
And that’s a good thing for business So take the time to prepare an editorial calendar to: Schedule your post ideas in time Anticipate the preparation of posts (writing, visuals, hashtags) Know who does what, when Ensure the regularity of your publications 3. Alternate posts with and without visuals The more time you spend on a post, the more it is pushed by the algorithm, which sees this as proof that the post is of quality.