Natasha has lov jewelry since childhood: for every birthday, her parents gave her something made of gold, ordering it from a family friend with his own jewelry workshop. As an adult, the girl could not find a jewelry brand that would completely suit her for a long time.
“It’s very important to me that the jewelry is like a second skin
When you don’t feel it on your body,” Natasha shares. She found something similar only in premium brands, like Tiffany and Van Cleef. That’s why the girl decid to launch her own jewelry project. Efimova came up with the design of the jewelry, and the master she found on an outsourc basis made them.
By the way, after some time
The girl began collaborating with the same jeweler a child. In 2020, the entrepreneur and her family mov to Krasnaya Polyana. About a year and a half later, Natasha decid to create another jewelry brand. LoveLavka was about gold, diamonds, and the fantuan phone number premium segment the girl want to make something more accessible.
This is how the “Love” project was born:
Silver charms in the form of mini-snowboards, skateboards, cat paws, mountains, glasses, coffee beans. “Everything that I lov myself,” says Natasha. According to the girl, the concept was bas on a souvenir, so that the guests of the village could develop mobile consumer personas take a piece of Krasnaya Polyana with them. Lyudmila Chebusarova, an artist and co-founder of the UnlocаlBoards brand , help to draw the design of the charms.
Natasha met her after moving
The question of selling the products immiately arose. Since its audience was suppos to be locals and tourists, the online format was not particularly suitable, so Natasha began to look for some offline point. According to her, it was difficult to rent anything usa data on the territory of the resorts themselves, and the jewelry stores locat there requir too much commission.