Marketers today are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes, as we’ll show you below.
1. Not optimizing the customer experience for mobile devices
Companies often use the system as an extension of their existing marketing strategy. In this sense, the same message sent to other channels is sent to mobile. All communication platforms must be adapted exclusively for mobile.
2. Lack of accessibility
An important part of a mobile landing page is an attractive call-to-action button. They’re easy to add and rarely missing. But there’s more to it than that. The placement of this call-to-action button is critical to your click-through rates.
3. Not adjusting channels india email list to target audience
You need to use the available channels wisely to attract visitors to your landing pages. Unfortunately, many businesses limit themselves to channels that worked in the past but are no longer as popular today.
However, there are others available that can achieve higher open and click-through rates if you tailor them to your target audience. Think Facebook Messenger, Voice, SMS, and WhatsApp. Don’t forget to look for channels that are popular across borders.
4. Not offering any supported payment methods
Let’s say you send the most relevant message at the right time through the right channel, fully mobile-friendly. The recipient is convinced and wants to buy your product or ask for more information.
They receive a link, but at the very beginning you will get 20 connections realize that the payment method they chose is not mobile-friendly. This often results in them abandoning their purchase. With this in mind, it’s important to ensure that when using a payment service provider, you integrate mobile-safe payment methods directly into your mobile campaign.
5. Not standardizing agb directory communication across all channels
The essence of a successful mobile strategy is smooth, easy, and intuitive interaction.