What does it mean for an ad to be great? I really like Burger King’s latest communication. What interests me about it.
It is the above elements that make us talk about this campaign and that I personally find very interesting, and perhaps even slightly depressing.
The only question is, does this ad sell beef sandwiches and fries? Does this communication build positive associations with the brand, or favorably take telegram advertising service distinguish it from the competition? Because let’s agree that Burger King already has brand awareness.
I dare say no. The brand aims to win beauty and creativity contests, which certainly pleases the creative departments and makes everyone feel very intelligent. Personally, however, I think that advertising should have a business effect first and a cultural effect second. That is its “greatness.”
Contents:
- Burger King’s Hot Campaign
- Buying while watching
- Meta will show if the content is “made with AI”
- Marketing during the eclipse
- The bank will provide advertisers with spending data
- Dove stays natural
- Coca-Cola joins forces with Marvel
- Elon Musk and Brazil argue over X
- Shorts
- Weekly Tool
- Knowledge from the blog
Burger King’s Hot Campaign
Burger King is turning 70 this year and is celebrating its birthday with a unique advertising campaign. This time, there will be no reference to McDonald’s, as has been the case in many of the brand’s previous marketing campaigns. The ” Flame-grilled since 1954″ ads are currently winning the hearts of recipients. This hot campaign, designed by Argentinian company Room 23 for Burger King Brazil, features photos and videos of senior couples publicly showing their affection, from kissing in a parking lot to licking sauce off their lips in a Burger King restaurant. The campaign aims to show that after 70 years, “the fire is still burning.” Many users comment on social media that it is one of the best Burger King campaigns they have seen.
📰 Ad Age
Buying while watching
Streaming companies like Paramount, Disney, Netflix, and Peacock don’t care that we watch TV on their platform – they want to influence what we do on our phones at the same time.
Paramount has announced that it will be testing a new advertising solution during its CMT Music Awards broadcast. Partnering with Shopsense AI, Paramount says viewers will be able to browse and purchase items on their smartphones this type of digital ads are recommended by google ads that are inspired by what’s happening on their TV.
Streaming platforms have approached this advertising solution in several different ways.
- On Peacock, subscribers see ads for items related to what they’re watching , like kitchenware used in a cooking show. They then scan a QR code on their TV and can buy the products on their phone.
- In January 2024, Disney announced that it would test sending ads via email or push notifications to viewers as they watch videos.
📰 The Verge
Meta will show if the content is “made with AI”
The results of the study published in crawler data the journal Psychological Science show that faces generated by artificial intelligence are perceived as more realistic than human faces. Meta decided to make it easier for recipients who sometimes wonder whether something is a human work, and implemented a sticker “made with AI” on creations created with the support of artificial intelligence. The label can appear under graphic, video and audio materials.