If you already use Google Analytics, you can view the relevant reports in the Conversions block. Comparison of Standard and Enhanc E-CommerceBasically, both types of E-commerce provide reporting on e-commerce. The main difference is in the volumes of data they provide:Standard e-commerce focuses primarily on more typical metrics. These include profit, the efficiency of different product items, the average order amount within one transaction, and so on.Advanc e-commerce can collect and analyze many more business-critical metrics, such as product views, adding to carts, placing orders, making payments, and using various promo codes, coupons, and so on.

Worth Adding That Google Analytics

It is also worth adding that Google Analytics Enhanc Ecommerce allows you to track most of the important parameters automatically and does not require complex manual settings. This is another plus! Key Features of Google Analytics for EcommerceIn the shortest possible words, Google Analytics eCommerce is primarily aim at objectively assessing sales volume. But this is too general. Therefore, let’s take a closer look at what tasks it can be used for.Tracking Key Marketing MetricsSetting up Enhanc Ecommerce gives you the ability to track the most important marketing metrics:traffic – the number of visitors who come to your site from different sources (for example, search engines, social networks, advertising campaigns, etc.

Proportion of Users Who Perform

);conversion – the proportion of users who perform the desired action on your resource (purchase, subscription, registration, etc.);Revenue – the amount of money you earn from sales on your site;average check – the average amount spent by one buyer on the resource;ROI (Return on Investment) is an indicator of  investment chinese overseas africa number data efficiency that expresses the ratio of profit to investment costs.You can analyze the performance of a commercial website in specific time periods, objectively evaluate user activity in different regions, as well as study different segments of the target audience and track specific actions of resource visitors.

At Each Stage of the

Conversion assessment at each stage of the sales funnelEach buyer goes through a certain path before making a purchase. For exa marketing trends in indiathe digital mple:View the main page.Go to the catalog.Selecting a product.Adding it to the cart.Placing an order.Making a payment.At any stage of the sales funnel, you can lose some potential customers. Properly setting up Google Analytics e-commerce allows you to identify such “problem” stages and improve them to reduce the number of refusals.

The Effectiveness of Different Traffic

Comparison of the crawler data ess of different traffic sourcesObviously, not all sources of traffic to your site are created equal. Some may bring in more visitors but fewer conversions. Others may bring in less traffic but more revenue. So it’s important to compare the effectiveness of different channels and optimize your budget and marketing strategy based on that information.With Google Analytics, you can analyze your traffic sources by a number of parameters:number of visitors attracted;number of page views;time spent on the site;bounce rate;conversions;income;ROI.