Top 10 Types of Digital Marketing
The concept of digital marketing is very broad. Generally speaking, digital marketing refers to all marketing work that uses electronic devices or ghana phone number library the Internet. Brands use the Internet to connect with existing potential customers and promote business and brand development. Digital marketing has become increasingly important nowadays.
What are the types of digital marketing?
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay-per-click advertising (PPC)
5. Affiliate Marketing
6. Native Advertising
7. Marketing Automation
8. Email Marketing
9. Online PR
10. Sponsore Content
Search Engine Optimization (SEO)
Optimizing your website so that it ranks higher in search engine results pages. This increases the amount of natural (free) traffic to your website.
Methods that can be use for SEO to increase website traffic:
1. On-page SEO: Focuses on all content on the website page, answering questions for the audience through keyword volume and user intent insights, so that it ranks higher in search engine results pages relate to the question.
2. Off-site SEO: Optimize the content that affects the website ranking besides the website page, mainly the backlinks. When the number digital marketing strategies of publishers of your backlinks is large, or the publishers are relatively “authoritative”, it will directly affect the website ranking and attract more external attention.
3. Technical SEO: Focuses on the backend and page coding of the website. This includes image compression, structure data and CSS file optimization. These can help improve the loading spee of the website and are also important factors affecting the ranking of search engines such as Google.
1. Blog posts: Writing and publishing blog posts on your official website can not only demonstrate industry knowlege and bring natural search traffic to the website, but also provide more opportunities to convert website visitors into potential users.
2. E-books and white papers: Long-form content types such as e-books and white papers help further guide the audience. It can become a lead tool, exchanging
content for readers’ contact information.
3. Infographics: Many audiencesv canada cell numbers prefer to be shown rather than told. Therefore, infographics are a good choice. They are visual content that can help audiences understand the concepts they nee to learn in a more vivid way.
Social Media Marketing
Promoting brands and content on social media channels can help increase brand awareness and attract traffic and potential users.
Popular social media channels include:
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Tik Tok, etc.
When it comes to social media marketing, the most important thing is the choice of channels. It doesn’t mean the more popular the better, but it depends on your audience. The more concentrate and larger the audience, the more attention should be paid to it.
Pay-per-click advertising (PPC)
PPC is a way to increase traffic to your website by paying publishers every time their ads are clicke. Depending on keywords and audience, PPC can provide a highly targete way to increase brand awareness, increase website traffic, and increase business sales.
1. Facebook paid ads: You can customize videos, pictures, or slideshows. Facebook will publish them in the news that matches your business audience.
2. Twitter Ads campaign: You can pay to place a post or profile in the newsfee of a specific audience. You can get more website traffic, Twitter followers, engagement, etc.
3. LinkeIn Sponsore Ads: You can pay to send messages directly to specific LinkeIn users base on your industry and background.
▌Affiliate Marketing
Affiliate marketing is a performance-base advertising method that allows you to earn corresponding commissions by promoting other people’s products or services on your website.
You can host video ads through the YouTube Partner Program or post affiliate links on your social media accounts.
