Why is the maximum length of a WeChat short video limit to 6 seconds? According to the WeChat development team, in the early market research, it was learn that users often use.
WeChat outdoors, where the network is unstable
The traffic is limit, which is not suitable for users to publish or view large video files. This limits the length of the video. Only small videos are more suitable for publishing and viewing on mobile devices. The Magical Use of 6-second Videos in WeChat Marketing WeChat 6-second short video development experience From the user’s perspective, considering the user’s traffic pressure, the space occupi by the video is test by conversion.
Conversion method: in the chat is approximately equal to the size of
Moments pictures, and each short video in Moments is approximately equal to the size of 3 Moments pictures. 2. The final result is: the data volume of a 6-second short video is less than 400KB under the iOS system, and 200-300KB under the investor database Android system.
That is to say, the traffic consumption of
Three short videos on the mobile terminal is about 1MB. 3. The loading logic of the short video is: no more loading for those who have watch it, no loading for those who have not watch it, and only loading for those who are watching it, which will actively what is an interim financial report? help users save traffic. For the treatment of clarity issues: find a balance between the quality and size of the video, so that users can use it without pressure.
Let users experience low traffic consumption
Enjoy opening without pressure. Commercial application of WeChat short videos Before WeChat short videos were launch, businesses could only use text + pictures to promote their businesses. This dazzling way of promotion caus visual fatigue to users, and it usa data took more time and effort to attract users’ attention in the promotion.