I was kind of scar to even say out loud that they ow me something. Especially when there was no understanding yet whether anyone ne this project at all, whether a buyer would come. Why take money when there is no stable sales volume, marketing, or clear development plans?
Natasha Efimova, founder of the showroom “Nasha Polyana”
However, clients began to appear at the showroom literally from the first day of opening. “I was so surpris that someone found out about me, found this staircase, which you can’t even notice from the street,” the entrepreneur recalls. It help that residents actively talk about the project in their social networks, and in the conditions of the village, word of mouth work very well.
Gradually, in the showroom increas
Some wrote with an offer on social networks, Natasha found someone, and she learn about someone through friends. “For example, they tell me: “Oh, my friend makes such cool soap.” Okay, I write to the person, we meet. If the project is cool, the skype database people who are working on it are also cool, then why not? The human factor is very important to me.
Even if the product is cool
We do not agree with its creator, then this is not my story,” explains the showroom founder. Project expansion Sales continu to grow, and Natasha was in the showroom almost 24/7. Only her friend Anya and her husband help her. “I realiz that the at the very beginning you will get 20 connections project ne to be develop, and for this I ne money. I didn’t want to take any more from my investments,” says the entrepreneur.
She discuss the commercial terms of
Placement with the showroom residents. This is how a commission on sales appear – from 10 to 20%, depending on the brand and volumes. It was important for Natasha to work without markups, so that if a conditional long sleeve costs three thousand from the manufacturer, it would cost the same in Nasha Polyana. “I think that this is fair in relation usa data to the buyer. This important rule remains in place now,” the entrepreneur is convinc.