The interior was collect from everywhere: a Soviet carpet from 1989 was bought on Avito for three thousand rubles, the glass was hand-cut in a local glass workshop, and the display stand was mold using plaster by.
The founder of one of the resident brands
Natasha estimates the total cost of the renovation at 1.7 million rubles. 20, 2023. According to Natasha, she had very restrain economic expectations from the move. “We would have broken even at first, and that would have been great,” the girl admits. But in reality, everything turn out much better.
Since February, the showroom has been
Working steadily “in the black”, the team has grown to 10 people, and the brands represent in “Nasha Polyana” have become around 70. Materials on the topic “What other swimsuits? It all seem crazy”: how a surf body brand appear in Sochi The founder line data of Maincore Surf talks about searching for a product and meaning in the midst of a crisis.
In the showroom you can buy literally everything:
From longboards, underwear and poufs to home decor, cosmetics and paintings. Another important difference of the new “Nasha Polyana” is a a vision or idea is not a project or program, separate space for jewelry, where more than 15 different projects are present. Including, of course, LoveLavka and “Lublyu” by Natasha herself. There is already a filter for adding new projects: there are many more people who want to be plac than we can afford.
If the products seem interesting to us in advance, we conduct testing
We set them for two months and look at the demand, and in principle we monitor the demand for what is already being sold. So sometimes some old brands drop out and new ones appear. We also monitor the number of products in various categories. For example, we already have eight candle manufacturers where else could we get more? Another important usa data principle is the Krasnopolyansk registration. Almost all the brands in Nasha Polyana are local.
