Interactive emails can malaysia whatsapp number data
improve your email marketing efforts by catching the recipientโs attention and preventing them from closing the message and sending it to the trash folder.
This contributes to the possibility of enjoying aย 3600% ROI of email marketingย and helps you achieve higher conversion and retention rates. Interactive emails come with the following benefits:
21st-century consumers are overwhelmed with offers. They can get hundreds of promotional emails every day. All of them look alike and usually end up in the trash, or worse,ย spam folder.
Interactive emails pique the readersโ interest and keep them with your message for a while. This allows the consumer to get to know your brand better and increases their chance of a conversion.
As a result, you boost engagement and can get more qualified leads, who are ready to stay with your company and take steps toward conversions.
Polls and Surveys
Polls and surveys are great conversion optimization for your language school
ways to collect information about your audience. However, searching for a survey on your website isnโt something a visitor is likely to do. Meanwhile, a quick poll inside your email message can do the trick.
The keys to surveys and polls are conciseness and speed. You can achieve both by implementing them into a short email.
You can analyze the data you collect from these surveys to improve your email marketing efforts.
Overย 80% of consumersย report that a video convinced them to buy a product. However, searching for these videos is time-consuming. You can provide a product video directly in the email message and give the consumer all the necessary information on the spot.
Be careful about inserting videos into your email messages. They can turn a small message into a hefty email. You would need to compress the video without losing its quality.
Higher Click-Through Rates
More than 80% of lack data email recipientsย prefer messages with interactive elements. When they see an interactive email, readers are highly likely to engage with it, especially if the content is well-placed and personalized.
Since interactivity drives the recipientโs actions, itโs likely to lead to a micro-conversion step. If the subscriber eventually clicks the link inside the email and ends up on one of your landing pages, they increase the CTR and the number of website visitors.
Every time a recipient interacts with your email, you get valuable data to use for further marketing efforts. The more elements you put into the messages, the more information you can receive about a person who interacts with them.
By implementing special tracking codes, you can see where users click within the message. Meanwhile, emails that contain polls and surveys can also collect useful data and feedback that can improve your sales and marketing strategy.