Use scanning patterns: for example, reading the site from left to right or according to the F-model – when the gaze moves along the page as if following the contours of the letter F.Improve navigationMake your CTA (call to action) as unambiguous and clear as possible, correctly format links with underlining and color, work on search and breadcrumbs, add useful and relevant information in texts, provide detailed and relevant contacts, connect an online consultation and feedback form.Optimize the process of interaction with the productFill out the product page, enter a clear and detailed description, name, price, etc.
Filters and a List of
Add search filters and a list of popular products. Update the cart if necessary, add different payment and delivery options.And, of course, don’t forget about analysis! Website usability assessment should be a regular process, as your audience is developing and competitors are not standing still. Study end-to-end analytics data across the entire sales funnel, the audience and its behavior. Be sure to analyze competitors to use their successful solutions and not make the same mistakes.
Our Website Usability Checklist Will
We hope our website usability checklist will help you grow and increase the conversion rate of your web resources.Checklists/UtilityVoted: stars stars stars stars starIvanina RomanCopywriterOther articles by the authorThis is the th comment.Artem May , , : amI have been interested in usability testing for a long time, but I chinese uk could not find good and understandable material on this topic. This article turned out to be exactly what I needed! The usability audit checklist provided in the article is very detailed and easy to use.
Able to Easily Apply It
I was able to easily apply it to analyze my site and identify many errors that had previously gone unnoticed. Many thanks to the author for such useful material!Stanislav October , , : amThis article simply saved my site! I not we will cover the various iced long ago that users were having problems working with my resource, but I didn’t know how to fix them. Thanks to your explanation of how to do a usability analysis of a site, I was able to independently identify all the problem areas on the site and take measures to eliminate them.
Site is Much More Convenient
Now my site is much mo crawler data sers are happy!Anastasia July , : amThanks to the author for the useful article! From my own experience, I know that it is important not only to create a site with good usability, but also to constantly test and improve it. This is the only way to achieve high conversion. Thank you for telling us how to evaluate the usability of a site. This process does not require special knowledge or skills, and using this checklist, everyone can cope with this task on their own.