More than 70% new zealand whatsapp number data of consumers say that a personalized experience affects their decision to open brand emails. Personalized email marketing begins with studying the recipient’s pain points and implementing them into the message.
To create a personalized email, you need to work on creating and segmenting your buyer personas. Knowing what the customer needs and wants can help you create a personalized email designed specifically for their needs.
Many companies need to create a variety of buyer personas according to different segments of their target audience. When you send an email, it should contain personalized content aimed at a small segment.
This increases your chances of addressing the right pain point and initiating a connection that drives the buyer down the sales funnel.
Client’s Name
The best personalized the importance of customer experience in b2b e-commerce
email messages address the recipient by name. Instead of “dear sir,” you can insert the client’s name if you know it. To make sure you have this type of personal information, you can add the “name” field to the form you use to solicit emails.
The right email marketing software can help you insert the client’s name into messages designed for a specific audience segment.
If you don’t have an opportunity to source a client’s name or last name, you can still personalize the greeting by making it less generic. For example, you can say:
- Hey there
- Long time no see
- Glad to have your attention
- How’s the weather
Depending on your brand’s voice, you can add informal elements to the greeting and keep the “dear sir” and “to whom it may concern” out of the interaction.
Sender’s Name
When customers see a lack data
company’s name in the sender’s section, they may ignore it. This often happens if they don’t recognize the company’s name or receive too many promotional emails.
To add more personalization to your message, consider inserting a real name or even a title. For example, instead of leaving “[email protected]” in the sender’s section, try:
- Jennifer from Flower Shop
- CEO of Flower Shop
- Your personal manager Bob from Flower Shop
Adding a name moves the interaction to a more personal level and makes it harder for the recipient to send your message to trash or spam.