Live broadcasts and short videos to achieve goods find people the traditional shelf ecommerce traffic . Outlets of people find goods have been added including new traffic fields such as search . Malls and stores at the douyin ecological conference in douyin ecommerce released the concept of . Deepening the global interest ecommerce compared with global interest ecommerce in deepening is emphasized judging . From the speech of wei wenwen president of douyin at the meeting deepening is to . Achieve further linkage between the content field and the shelf field and realize global integration .
Flywheel Growth Public Data at the Douyin
Flywheel growth public data at the douyin ecommerce ecological conference in showed that the gmv . Of the shelf field accounted for of the russia email list total gmv of which the gmv of . Douyin mall increased by yearonyear and the search gmv increased by yearonyear and the gmv . Of the shelf field accounted for more than of the merchants the commodity flow of . Content scenes accounts for and the commodity flow of shelf scenes accounts for wei wenwen . Douyin ecommerce ecological conference in deepening the global interest ecommerce enriching users better life wei .
Wenwen Responded to the Outside Worlds Doubts
Wenwen responded to the outside worlds doubts about douyins development of shelf ecommerce with a . Set of data and it was also to pave create a page with success stories the way for further development at . Present douyins shelf field has become a traffic engine field the traffic gap between goods . In content and shelf scenes is gradually decreasing and the gmv share of shelf scenes . Is increasing douyin ecommerce has formed a dual traffic field of content field and shelf . Field and the matrix of each traffic field has also formed a differentiated approach as .
Shown in the Figure Above the Product
Shown in the figure above the product matrix in the content field includes live broadcast . Short video and pictures and texts while the shelf scene canada email lead includes search store window and . Mall channel douyin ecommerce is committed to connecting the two traffic fields in series so . That users can smoothly transition between the content field and the shelf fieldat the douyin . Ecological conference in the global management theory of facts was proposed first of all the . Fact management theory under the content field remains unchanged different content forms such as live .