Transactional emails tend to have higher opening rates than newsletters , because they are associated with an immediate action that has just happened and that has triggered the Subscriber.
Therefore, they are a good tool to give visibility to discount coupons, special offers, affiliation and/or sponsorship programs, etc.
Promote upselling and crossselling
For the same reason as the previous point, these emails are a good place email data to promote upselling and cross-selling , offering the user products related to those they have just viewed and/or purchased (if we know them, we can filter those products of interest).
For this, you can use tools like Brainsins that will be very useful to achieve your goal.
Bonus Track
In your cart recovery emails, my advice is to focus on closing the sale. What does that mean? Stretching the rope as far as you can .
I recommend: offering incentives such as discounts (although this is a dangerous strategy since you can get into the dynamic of always abandoning the cart to get that discount). Another incentive could be free shipping.
Provide a clear, prominent call to action (CTA) that unequivocally directs the customer to the site you want them to reach. Also, remember to include a direct link to the product pages they have abandoned and another to the URL where they can recover their session and their shopping cart.
Another very important recommendation
A is not to be too immediate: send a first email 12/24 hours after the cart has been abandoned and a second email 1 day later.
These last three points have a direct impact on sales , especially cart recovery, if we estimate that the abandonment rate can be between 60-70% .
For example, for my online guitar string store I use this strategy and recover quite a few orders. The idea is to remind each prospect not only of the cart they abandoned, but also the main benefits of the business and unique selling propositions : free shipping on orders over 10€ + a free gift with every order.
This way, I reinforce each customer’s decision-making process, although I could improve conversion by implementing an incentive with a time accelerator , for example: “X discount or X offer is only valid for the next 24 hours.”
Are you ready?
I hope this article helps you to get your eCommerce strategy up and running and give mor vietnam data e impetus to sending emails . You already know their importance and benefits, so you have nothing to lose!
Do you want to add your comments or tell us how you improve you need to pay attention to using language your store’s sales? I look forward to your feedback.