Often used as a presentation page for a company’s services, the sales page is one of the most important pages on a website. Its goal: to convince your future customers that you have the solution to their problem. But beyond the commercial message, it is about arousing an emotion in Internet users.
A perfectly honed technique with
a precise goal: to make people want to buy, without saudi arabia phone number data manipulating anyone! Find out without further delay how to talk about your products and services to convert visitors to your website into potential customers thanks to a powerful sales page . What is a sales page? sales page that converts add to cart The homepage of the website presents your brand. We discover what you do, your values, the reason for your activity. The sales page , on the other hand, has only one goal: to convince someone to buy your product or service .
To do this your offer must be clear
with a call to action. Add to cart, subscribe to a the profit from the first two games newsletter, download a white paper , make an appointment, etc. Concretely, this is how the journey of a copywriting sales page unfolds : Explicitly present the service offer or product Offer content that arouses curiosity (“hey, that looks like the solution I’m looking for, I’d like to know more!”) Obtain the Internet user’s contact details by taking action (creating an account, subscribing to the newsletter or an event, etc.).
Once the contact details have been collected, you can then aub directory go further in the customer journey. Yes, but… Why create a sales page when my website is well positioned in Google search results? Indeed, good visibility on search engines is perfect. You often have visitors and your offer is seen. But that’s not all! Imagine: the Internet user looks at your website… and leaves. Without downloading your great ebook or requesting a demo. In the end, zero profitability. While your goal is to run your business and grow your company , right?
Content matters as much as form sales page that converts to purchase The customer is king in a store. Well, it’s the same on the Internet! The first step before creating your sales page is to fully understand your target prospect . The problems he encounters His fears, his doubts, his frustrations, his pains His dreams, his expectations His urgent needs to be solved It is therefore essential to carry out a thorough market study . Concretely: rely on surveys / numerical studies or, even better, ask your customers questions directly.