The importance of a good database
Your subscriber list is one of the pillars of your Email Marketing strategy and determines , to a certain extent, the success of your Email Campaigns. That is why Estela has placed special emphasis on this section.
Many times a great effort is made to get more and more contacts when what really matters is the quality of those contacts. In this post we tell you what Permission Marketing is and why you should apply it.
How to get a good database?
Through Simple or Double opt-in Subscription Forms that you can include on your website, eCommerce or Landing Page . Have you not used them yet? Doppler allows you to customize them to the maximum. Try t advertising database hem by creating your account here !
Events are a great way to start gathering data from potential customers in your niche who are interested in the content you have to offer.
Social media is the perfect place to get more registrations through contests, raffles and games . If you have a large online community, it’s even better.
Tips for your campaigns
During the webinar, our expert provided tips and recommendations for those who are just starting out in Email Marketing . Take note!
Every business must establish in advance the objective of its communication and what it wants to achieve with each Email Campaign.
Segmenting and personalizing your emails produces better results and makes your communications more user-friendly.
Use valuable content tailored to the interests of your recipients.
Test your subject lines or content
A to find out which ones are the most successful. With Doppler ‘s A/B Test you can eval singapore data uate two versions of the same Campaign and send the one that gets the best results.
Integrate your Email Campaigns with Social Media to make your conten films like hot topic were t go viral on social networks and increase the reach of your messages.
What to measure in Email Marketing?
Analyzing and measuring the results of your campaigns is the only way to know which actions are best received by your subscribers and what you need to change . Find out what you can measure in Email Marketing :
Open rate.
Bounces (hard and soft).
Click Through Rate.
Links Activity.
Removals.
Forwards and Shares on social networks.