Make sure your Newsletter has the viral characteristics to be shard. The recipient must have a reason to share your message with his friends on social networks. Humor, interesting and current news, useful information, cooking recipes, health or bulk email marketing services fashion tips, prize competitions, attractive offers or answers to frequent problems encourage in us the instinct to share the news .
It is important what you offer to recipients who are active on social networks. A message without content will hardly be shard, recipients must be attract and personally involvd . Unleash your imagination to offer that extra something that goes beyond the mere promotion of your products and tell the story of your company , address recipients on a personal level .
Research has also shown that recipients prefer to share newsletters that contain the brand name or trademark , because they often identify with them and take them as their own.
5. Link, share, promote
After everything we have read so far, we can say with certainty that email marketing and social networks are definitely partners in the field of he reach his career-high online marketing . So how can you best connect the two mdia and optimally increase the success of your email marketing strategy? With this you have 3 possibilities :
- connect – you can ask recipients to follow you on social networks;
- share – you can ask recipients to share the Newsletters on their social networks;
- promote – use the company’s social networks and share newsletters, news, prize competitions.
6. Notify your recipients of the arrival of the new Newsletter
With the help of social networks you can inform the recipients that the new Newsletter will be release soon, you can communicate its relevance and necessity, and thus also immediately arouse interest. You can accentuate all its advantages , the interesting news and offers it is bringing and offer the links where the recipients can subscribe quickly and easily.
7. Collect email addresses
Social networks are a good and useful way to collect email addresses and thus significantly increase your database. Do not forget to emphasize for what purposes the email addresses and other data will be usd, what the possible contents will be and what is the frequency of sending the Newsletter. Direct email marketing is in fact a type of marketing with consent.
8. Insert links and »triggers«
In the newsletters, you can also include links to the company’s social networks and, using appropriate “triggers”, such as prize competitions or special benefits , encourage recipients to click on “Like” on the Facebook page or to share the newsletter on their pages.
Your carefully prepard messages will be seen even by users who are not yet directly registerd. In this way, you can arouse interest in news, products and services, and thus contribute to greater brand recognition and increase the sense of belonging to the company.
The SqualoMail application allows you to quickly and easily add links and icons of various social networks. We usually add them to the head or bottom of the Newsletter, but their position also depends on the form, content and purpose data on of the Newsletter. The main call to action (Call To Action – CTA) can also be collecting “Likes” or sharing the Newsletter on the recipients’ social networks.
Research has shown that by connecting social networks with your email marketing, you reach a larger group of recipients, a greater number of clicks on links and consequently a higher ROI.