With the changes in the domestic Internet marketing environment and marketing needs, digital marketing has become a consensus in the industry. Experts believe that the application of digital technology will play an increasingly important role in marketing, and new ways of playing such as short videos,
Internet giants BATT have built
In recent years, the marketing environment has been undergoing significant changes. According to the recently released “2020 Digital Marketing Industry kazakhstan phone number library Observation Report”, first, mobile Internet traffic has reached its peak and entered the stage of stock competition; second, the Driven intelligent marketing four Internet giants BATT have built a diversified ecological matrix, accounting for 70% of the user time on the entire network;
investment in digital marketing.
China has entered the era of technology-driven intelligent marketing. Especially large and medium-sized enterprises are more aware of increasing investment in digital marketing.
In the post-epidemic era, advertisers face more uncertainties. Budget cuts, product-effect migration, and digitalization have gradually become the three major propositions of the current industry. Under the new situation, one of the directions for enterprises to break through is benefits of long form content digitalization. “Digitalization is the best firewall built by large advertisers.” At present, about 25% of domestic enterprises have achieved digitalization, and more enterprises are trying to do digitalization. Digitalization is a systematic project with huge investment, long cycle, and very slow construction. The data terminal is only the beginning of digitalization, not the result.
These bonus channels contain huge potential opportunities.
Second, Vlog and short videos are becoming mainstream, and video marketing is in the spotlight. Video marketing content has become the text services mainstream, especially Vlog, which is gradually accepted and used by more brand owners. Third, find the right users to achieve precise marketing. Finding the right users is the beginning of brand marketing.
