Juliana Monacchi
Juliana Monacchi
Content Manager at @FromDoppler. He loves reading, travelling, and whatsapp data going to the theatre. He dreams of learning to play the drums.
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The holidays are approaching and a new Doppler Academy has revealed the keys to creating an unbeatable Email Marketing strategy . Do you want to know them? Find out in this post!
On November 30th, our Content Manager, Carolina Di Pietro , gave a fabulous Webinar in turkey data which she presented the best Email Marketing strategies to make the most of the upcoming holidays .
Did you miss it?
No problem! In this post we present you a summary of everything t monitor keyword ranking changes hat happened, highlighting the most important points so that you too can maximize your sales this Christmas . Keep reading!
Why are the holidays a special time to maximize your sales?
If you’ve ever wondered if it’s worth dedicating extra resources to optimize your strategy for these special dates, the answer is yes!
This is an event that generates millions in sales , not only in Latin America, but throughout the world!
Have you noticed that around this time people are more predisposed to receive discounts and promotions ? Christmas is a time when consumers receive very good help in completing the process of buying their gifts. So you should be there before anyone else to assist them!
If you’re in the clothing, toys, home, cell phones, event tickets, travel, online subscriptions or gift card industries, you’re one of the industries that makes the most money during the holiday season ! So you don’t want to miss out on this opportunity, do you?
Step by step to create your Email Marketing strategy for these holidays
#1 Schedule your actions
Organization will be the basis of your success, so start now to think about what actions you are going to implement, on what dates you plan to execute them and who will be responsible.
Once that is defined, it will be important
A for you to think about the Subjects of your Campaigns , the dates and times that you will use to make your shipments, what type of design you are interested in using, who the sender of your pieces will be and other aspects that will be key to ensuring that your performance is unbeatable .
For example, you can send a Preview Campaign these days to give a sneak peek of products that will be on sale later, and a Reminder Campaign , close to the date, to those who have not opened your first shipment.
#2 Define the objective of your Campaign
In order for your goal to be well defined, it is necessary to first answer a basic question: what do you want to achieve with this Campaign ?
Also, define how much your shares will cost to determine if it is worth making that investment or if you prefer to allocate your money in another way. In addition, it is essential that it is a viable objective and not an unattainable goal. It seems obvious, but ambition often plays tricks on us!
On the other hand, Carolina explained, it is important to think about whether the objective set will really make the business grow in the way you want. Many times, by following the trend, we deviate from our path. Be careful !
Finally, you will need to assign a time frame in which you want to achieve that goal. This will be essential to organizing your strategy effectively.
#3 Choose the type of Campaign
Here Carolina stopped to specify the most important types of shipments you can make to achieve your goals . Choose the ones that best suit your business needs!
He highlighted that the main ones are those offered: Promotions and discounts; greetings and thanks; gifts and presents; and games and raffles.
#4 Create a unique campaign
Of course, the piece you send will be the star of your strategy. In this regard, Carolina said:
“A perfect combination of design and content will be the key to the success of our Christmas mailings.”