There are various digital marketing channels. How can you keep up with the trend of digital marketing without digital marketing experience? This article will share with you what digital marketing Choose the digital marketing channels there are and how different types of companies should choose the marketing channels that suit them.
1. Overview of Digital Marketing
Here is a set of comparative figures: in 2000, there were 361 million people using the Internet, and as of 2019, there are nearly 4 billion people using the Internet worldwide, a growth rate of 936%! This shows the rapid development of the Internet. And because georgia phone number library the use of mobile phones is increasing, people can access the Internet anytime and anywhere. In 2017, the search volume on mobile terminals exceeded 60%. With so many people using the Internet, this provides us with unlimited possibilities and reaches a variety of groups. Therefore, we need to obtain customer leads through online marketing and choose the right marketing channels. Let me first give a brief introduction to the types of digital marketing channels.
2. Introduction to Digital Marketing Channels
● Search engine marketing: Display advertisements on search engines by paying fees. Commonly tools and resources for creating long-form content used overseas search engines include: Google (the world’s largest search engine), Bing (the world’s second largest search engine), Yandex (Russia’s largest search engine), etc.
● Search Engine Optimization: Optimizing your website to increase its visibility in search engine results.
● Social media marketing: Use social networks to increase traffic, increase attention, and reach new users. Commonly used social media overseas include: Facebook (the world’s largest social media, with 2 billion monthly active users worldwide), Twitter (320 million monthly active users), LinkedIn (660 million global daily advertising requests)
● Multimedia Advertising Marketing: Place online advertisements on numerous websites on the international network.
● Email marketing: Collect and use email addresses to communicate with users.
After a brief understanding, you will definitely ask: What are the advantages and disadvantages of each type of canada cell numbers marketing channel? How do they acquire customers? Which companies are suitable for choosing them? Next, I will continue to explain to you.
3. Comparison and applicability of digital marketing channels
1. Search Engine Marketing, or SEM
Payment method: Pay per click. You need to pay to display our products and services in search results;
Positioning method: Customers search for relevant product words to trigger ads, and use keyword positioning;
Timeliness: As soon as you start running your ads, they will appear on the search engine results page;
Controllability: We can set the daily ad spend and bid for each keyword, and we can see the performance of the keywords, such as clicks, exposures, conversions, etc.
Advantages: timely, efficient, accurate, and visual; Disadvantages: relatively high cost.
Covered population: users who use search engines to search for products and have clear needs;
Suitable business types: Businesses that want to see results quickly and acquire high-quality customers. The products sold are professional and have common names. When customers want to find something, they can search directly by product name.
