Digital technologies have become an integral part of modern life. No wonder Bill Gates said: If you are not on the Internet, then you are not in business. This is the pure truth! Digital marketing has become one of the main driving forces of business in the 21st century. And there is no doubt that in the future its role will only increase. In today’s article, we want to tell you in detail what digital marketing is, what is the history of its development, what channels should be used by modern businesses and what results it allows to achieve.
Are Just Starting to Understand
If you are just starting to understand the issue or are already working in this direction, the following information is for you! digital marketing What is digital marketing Digital marketing is a combination of various tactics for promoting services and goods and interacting with customers in the digital environment. And here some confusion may arise. Many novice marketers associate digital marketing exclusively with online channels of promotion and sales. In fact, this is a mistake. Digital marketing is advertising on television and radio, SMS mailings and even billboard marketing.
Internet Marketing and Digital Marketing
That is, Internet marketing and digital marketing are different concepts, although they often intersect. How important is this channel in principle? Look! We’ll tell you what digital marketing is, using an example: acc female number data ording to the results of the Think with Google marketing study, the eCommerce sphere in the world grew by 30% in 2021 alone. Online content is becoming more accessible every year. And consumers are increasingly studying information about a product, service or brand online before purchasing or ordering something.
Presence in the Digital Environment
The company’s presence in the digital environ does it workdlj offers ment and active promotion here is the key to attracting a new audience and increasing its loyalty. In addition, digital marketing, unlike traditional marketing, makes it possible to collect and analyze data on the results of promotion in order to adjust the marketing strategy, increasing its effectiveness. History of digital marketing What is digital marketing? Today we can see how a new direction in marketing has emerged, grown and gradually reached the top positions in sales over the past 20 years.
โdigital Marketingโ First Appeared in
The term โdigital crawler data marketingโ first appeared in the 90s of the 20th century. Moreover, it appeared even before Google appeared! We present to your attention the history of digital marketing in dates. History of digital marketing The digital era began with the advent of the Internet and the development of the Web 1.0 platform, which allowed users to find the information they needed, but did not allow them to share it. The possibilities of the World Wide Web for advertising promotion were first discussed in 1994 after the advent of interactive banners.