Be culturally relevant and Following the guidelines for aligning Marketing and Sales will help you in this process, such as enacting service level agreements, assigning responsibilities, scheduling consistent meetings, and conducting training. You can also ask yourself the following questions:
Which stakeholders have Be culturally relevant and a voice in marketing campaigns, ideas and decisions?
- Are decisions made top-down or are local marketing teams listened to?
- Which teams or departments should work together?
- Are you listening to feedback from your sales and service department?
Remember that while a global strategy. Can influence high-level decision-making. Lower-level local teams, such as sales and customer service. Should be consulted for input on customers, opinions. Local cultures, and markets. Poor communication will result in dissatisfied or overworked teams. Wasted time and resources, ineffective campaigns. A lack of brand consistency, and more.
Before launching your brand in a new market
it’s important to conduct a comprehensive cultural analysis. Concepts, words, and images intended to provoke a certain reaction in your target audience may not be perceived the same way in all countries or regions. Factors such as history, politics, religion, humor, gender equality, and whatsapp data social norms will determine what is acceptable and appropriate.
Let’s look at an example: Mr. Clean’s Mother’s Day ad.
This 2011 ad implies that a woman’s real job is cleaning the house. This terrible idea spread not only in print campaigns but also across social media, creating negative publicity for the brand and outrage among its customers and potential buyers. Remember, a brand’s reputation is built very slowly and destroyed in just a second.
When you want to take your business to the next level and globalize your regional marketing strategy , these are the first five steps to consider. If you’re clear on track your marketing performance these elements, you’re ready to get started! Remember that your glocal marketing campaigns should always include a thorough understanding of the people, values, cultures, and overall situation of the market where you plan to expand your business.
Did you know that mbudo operates globally? We have experience successfully implementing marketing projects in Spain, Portugal, and the United States. Contact us today and we’ll assess your needs.
3. Establish communication methods between markets and teams
Communication can mean the difference between brazil data successful global expansion and complete failure. There are often conflicts between local teams and those in new markets or at headquarters. Whether it’s implementing new processes, balancing workloads, or even changing the internal hierarchy, adapting your strategy will inevitably involve adjusting your communication methods.
