N’isiokwu a, anyị ga-enyocha isi data na usoro sitere na Panorama Leadster’s Lead Generation na Brazil , ma gosi otu ị nwere ike isi tinye nghọta ndị a na ọrụ azụmahịa gị. Lelee ya!

Isi mmụta sitere na akụkọ

  • The Lead Generation Panorama na Brazil na-eme ka ọ dị mkpa ntughari : na ọnụ ọgụgụ etiti nke 3.15%, ka dị n’okpuru nkezi zuru ụwa ọnụ, enwere ike dị ukwuu iji kwalite atụmatụ ijide ma melite arụmọrụ n’ahịa mba.
  • N’ahịa B2B, ọgbọ ndu na-eche ihe ịma aka ihu na ọnụego dị ala. Ntugharị nkezi nke 2.47% na-egosipụta mgbagwoju anya nke usoro ịzụ ahịa , ma iji CRM site na 54.13% nke ụlọ ọrụ B2B na-egosi ụzọ na-abawanye arụmọrụ na nsonaazụ.
  • Akụkụ ụlọ ọrụ mmepụta ihe na-erite uru site na atụmatụ dijitalụ dị irè. Site na ntughari nke 3.72%, karịa nkezi n’ozuzu, ụlọ ọrụ na mpaghara na-eji SEO na CRM na-egosipụta ntozu dijitalụ na ikike ka ukwuu iji dọta ndị ruru eru .
  • Ngalaba iwu na-edobe ọnụ ọgụgụ ngbanwe dị elu , mana ọ nwere ike ịkwalite n’ihu. Site na ntughari 4.81%, akụkụ ahụ nwere ike imeziwanye arụmọrụ site na ịnakwere usoro CRM, nke naanị 37.30% nke ụlọ ọrụ na-eji, iji mee ka mmekọrịta sie ike na ịbawanye ahịa ahịa.

Banyere Panorama nke ndu ndu na Brazil

Ihe ọmụmụ “Panorama of Lead Generation in Brazil” nke Leadster data email kwalitere, nyochaa ebe nrụọrụ weebụ ụlọ ọrụ 2,772 na akụkụ dị iche iche, yana ngụkọta nke nde 3.5 na-ebute.

Maka nchọcha a, a na-ahụta ntughari ka ọ bụrụ “ edu ndú tozuru oke ”. N’ikwu ya n’ụzọ ọzọ, onye 1) gosipụtara mmasị na ngwaahịa na ọrụ ụlọ ọrụ site na ịnweta weebụsaịtị ya na 2) nwere ike ịghọ onye ahịa.

Ya mere, nyocha ahụ kpughere na ngbanwe etiti nke weebụsaịtị na-abanye n’ime ụzọ ruru eru na Brazil bụ 3.15%, data dị mkpa maka ụlọ ọrụ na-achọ ịkwalite atụmatụ ntụgharị ha.

N’ọnọdụ zuru ụwa ọnụ, Brazil ka nọ n’okpuru ngbanwe nke 4.2% nke ọmụmụ mba ụwa dekọrọ, na-atụ aka na ohere maka imeziwanye.

Ahịa B2B: ọgbọ ndu na Brazil

N’ahịa B2B , ọnụego ntụgharị na-adịkarị ala, na-agbadata 2.47%, dị ala karịa nkezi nke 3.15%. Nke a bụ n’ihi usoro ịzụ ahịa dị mgbagwoju anya na ogologo oge ahịa ahịa .

Mana ụlọ ọrụ B2B na-arụ ọrụ nke ọma nwere ike nweta ọnụego mgbanwe ruru 6% . The Lead Generation Panorama na Brazil gosikwara na 54.13% nke ụlọ ọrụ! B2B na-eji njikọ na usoro CRM jikwaa ndu, ihe dị mkpa na-emeziwanye arụmọrụ nke usoro ahịa ahịa.

Ọzọkwa, ahịa B2B nwere Digital Maturity Index nke 7.56, dị elu karịa nkezi izugbe. Ndekọ ndeksi a na-anọchi anya akara nke Leadster mepụtara iji chọpụta! ntozu oke nke ụlọ ọrụ Brazil na mpaghara 3: Mgbasa ozi akwụ ụgwọ, Organic na Ahịa.

Eziokwu ọzọ na-adọrọ mmasị bụ na 44.84% nke ịnweta weebụsaịtị. B2B na-eme site na desktọpụ. Karịa nkezi ahịa, nke bụ n’ihi na mkpebi uru nke njikọta sistemu na ire b2b ịzụrụ. B2B na-emekarị n’oge awa ọrụ.

N’ihe gbasara Meta Mgbasa ozi , Meta’s mgbasa ozi ikpo okwu, nke a bụ ọwa na kasị mma median ọnụego mgbanwe na B2B ahịa, na 3.88%. Ọwa ntụgharị ndị ọzọ gụnyere Mgbasa ozi Google (2.86%), Mgbasa ozi LinkedIn (1.78%), Organic (1.89%), na Nweta Direct (2.47%).

WhatsApp na B2B: ewu ewu, mana enwere nsogbu

WhatsApp bụ otu n’ime ọkacha mmasị n’etiti ọwa kọntaktị. Ihe karịrị 80% nke ụlọ ọrụ nyochara na-eji ngwa ahụ n’oge ụfọdụ nke usoro ọgbọ ndu.

Mana naanị 34% nke ndị ọrụ na-enwe ahụ iru ala ịnye ozi kọntaktị ha ka ha na ụlọ ọrụ. B2B kwurịta okwu nke na-egosi mpaghara enwere ike imeziwanye ụzọ iji kparịta ozi site na WhatsApp.

Data a na-egosi na ọ bụ ezie na ahịa B2B na-aga n’ihu n’ihe gbasara ntozu. Oke dijitalụ na iji teknụzụ na-ebuli mgbanwe. A ka nwere site na ndepụta nnukwu ihe ịma aka n’ihe gbasara ọnụego mgbanwe na iji ụzọ nkwurịta okwu dị irè dị ka WhatsApp.

Ọgbọ ndu B2B site na nkebi

N’okpuru ebe a, anyị na-eweta isi ihe nchoputa sitere na akụkụ 4 kpọmkwem. Agbanyeghị, na nyocha zuru oke ị ka nwere ike lelee data sitere na akụkụ 13 ọzọ!

Ka a pụọ?

Ụlọ ọrụ mmepụta ihe na mmepụta ihe

Na ngalaba mmepụta ihe, ọnụego ngbanwe bụ 3.72% , karịa nkezi n’ozuzu. Ụlọ ọrụ ndị dị na mpaghara a eritela uru site na usoro ịzụ ahịa dijitalụ. Dị ka SEO na ahịa ọdịnaya, iji mee ka njide ndu.

N’ụzọ na-akpali mmasị, ọ bụ ezie na ọtụtụ ndị na-enweta na mpaghara a dị na ekwentị mkpanaaka (58.16%). Ekwuru na ọnụego mgbanwe dị elu na desktọọpụ , na-agbaso usoro ahịa ahịa n’ozuzu.

Ọzọkwa dị ka Lead Generation Panorama na Brazil 55,13% nke ụlọ ọrụ ndị dị na ngalaba na-eji usoro. CRM ebuli ụzọ na ahịa njikwa, na-egosipụta a larịị nke dijitalụ ntozu okè karịa n’ozuzu nkezi nke Brazil ụlọ ọrụ (42. 7%).