This will allow you to send information about purchases, payments, and user behavior on your site to Google Analytics.You can place the tracking code manually using the editor, or automatically using Google Tag Manager. The second option may be preferable. It allows you to manage different tracking codes on the site from one place. But the choice is yours.If the code is installed correctly, you will be able to view and analyze E-commerce data, use different reports, segments, filters and other functions that we talked about above.
Up E Commerce in Tag Managergoogle
Specifics of setting up e-commerce in Tag ManagerGoogle Tag Manager is a convenient and functional tool that can also be used to set up advanced e-commerce. In the vast majority of cases, this is also not particularly difficult. The process consists of several steps.Step : Adding a site to the systemThe first thing you need to do is sign up for GTM if you haven’t already. Create a new container for your website. This is a collection of tags, triggers, and variables used to manage tracking codes.
It You Need to Specify
When creating it, you need to specify the name, domain, and type of site. Instead of a web resource, there can also be an iOS or advertising database Android app, AMP, or a server. But in our case, we need to choose a site. Step : Create a tracking tagThis tag will collect statistics on purchases and other user actions. To create it, go to the Tags section in the menu on the left and click Create.
You Will Need to Make
After this, you will need to make some more fine-tuning and specify the following parameters: Tracking ID is a unique nu an appealing choice for those mber that links your site to your GTM account. To find it, go to Google Analytics – Resource – Tracking Information – Tracking Code. You need to enter it in GTM. Tracking type – that is, what data you want to transfer to Google Analytics. To set this up, you will need to select the Transaction type.
Set — Additional Parameters Used
Fields to set — additional parameters used for more precise tag customization. For example, you can specify the following fields:ena crawler data : true – enables the e-commerce feature for the selected tag;ecommerce: {{ecommerce}} — sends E-commerce data to Google Analytics. Note that {{ecommerce}} is a variable that contains e-commerce data in JSON format. You can set it yourself, fill it with data from your site or from other sources, if you deem it necessary.At this stage, some difficulties may arise, so if you need help from specialists, you should contact us and not waste time in vain.