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A Guide To Digital Marketing Career Paths in 2025

Digital marketing is a term that relates to all promotional A Guide To Digital activities that happen online. From social media management and content marketing to paid advertising and artificial intelligence (AI), digital marketing covers a wide net of specialist skills.

With the right approach, digital marketing is an art. Regardless of your role, digital marketing is about addressing your audience’s pain points and delivering solutions across the right channels, at the right time. If you’re creative, analytical – or both – digital marketing can be a rewarding and lucrative career path.

According to Expert Market Research, the digital marketing estonia phone number library market is projected to reach a global value of $1099.33 billion by 2032. This level of growth – particularly with the help of generative AI – offers great opportunities for ambitious professionals looking to carve out a successful digital marketing career.

If you’re considering a digital marketing career

You might be wondering which path to take. Whether you A Guide To Digital want to kickstart your digital journey or are considering a career switch, here are the top digital marketing career paths to watch this year.

  • What are the best digital marketing career paths in 2025?
    • 1. Social media manager
    • 2. Email marketing specialist
    • 3. SEO specialist
    • 4. Content marketing manager
    • 5. Digital marketing manager
    • 6. Paid ads specialist
    • 7. AI marketing specialist
  • Is digital marketing a good career?
  • What are the highest paying jobs in tools and resources for creating long-form content
    digital marketing?
  • What to consider when choosing a digital marketing career

What are the best digital marketing career paths in 2025?

If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider.

1. Social media manager

Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates to around 33,700 new jobs within the next decade.

So, what does a social media manager do? A social media canada cell numbers manager is responsible for creating a targeted content strategy for a brand’s various social media channels. This role also commands analytical skills as you have to measure and monitor campaign performance across channels while identifying potential growth opportunities.

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