There are many companies, like Facebook , that have created a space in which they share examples of clients who have had successful results using their products or services . Through the “Success Stories” section of Facebook for Business , the social network presents success stories explained in detail, demonstrating how, thanks to the use of the services it provides, these companies improve their results.
Testimonials on success stories
Embed them in your website
Your website is one of your main conversion weapons. It is your window in the online world and your best letter of introduction. All the elements that make up your website must be in harmony and act synergistically in order to achieve your objectives: that the visitor gets to know your company and its products, that they browse all of its pages and that they become . A a lead (by subscribing to your Newsletter for example) or a client (by purchasing your products).
If when they enter your website, they discover that your compa updated 2024 mobile phone number data ny has several . A clients who are very happy with your service/product and have also had excellent results, it will be easier for them to trust that you can do the same for them .
This is how Doppler does it on its website, where it includes testimonials from som vietnam data e of the application’s customers.
Testimonials on Website
Use video format
It is clear that the effectiveness of visuals is superior to any othe prepare content once you have determined r content format. The power of the image and the storytelling capacity that video provides allows people to focus their attention for much longer periods of time.
This type of format will help you . A to present your client’s story in the . a form of a narrat . A where the client narrates his experi . a ence in the first person. All of this can be accompanied by . A background music and visual details that help to focus attention and embellish the story.
If you want to see it in practice, here is a clear example of how Shopify has chosen video to showcase its customers’ testimonials.