The Apple ad with the press crushing the tools of artists and creative people was a terrible failure. A creative person it turned me off the brand quite a bit. The production was completely out of place in my opinion, especially in the context of the ubiquitous discussion about generative AI. In my opinion Steve would never allow something like that.
The market is agile and fast, so it was to be expected that someone would pick up this broken baton and address Apple’s blunder. It was Samsung that quickly responded to the competitor’s message, recording a simple response. This is a perfect example telegram marketing of how to efficiently capture the attention of consumers around the world by appropriately responding to the background of a given moment.
Intelligent advertising, embedded in the current context, must definitely enter the repertoire of effective advertising, because as another Gartner survey shows, marketing budgets have not wanted to grow since the pandemic. This is a time for clever and flexible marketers, whom, I hope, our GreenLetter helps to be even more competitive.
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In addition, new functions will appear, including Recall. Which is to remember our actions to speed up the search for necessary files and necessary information. In addition. The devices are to provide the ability to generate.
In the coming weeks, Copilot is expected to gain access to the most advanced artificial intelligence models, including GPT-4o, which will enable with the development of technology natural voice conversations.
Samsung attacks Apple
A few days after the publication of the controversial “Crush” ad promoting the latest iPad Pro model. Samsung’s response has appeared on the internet in the form of the video “Creativity Cannot be Crushed.”
The company says it will strengthen its video advertising presence. The coming months with the acquisition of TV maker Vizio and a new streaming deal with Disney.
For many people, Apple’s ad took on a second crawler data meaning, showing the threat AI poses to human creativity. The competitor quickly capitalized on this widely commented-on blunder.