Meanwhile, on mobile devices, there is a reduction in what may not be as necessary for this format. This means that loading speed is faster, even if it means having a simpler experience. In this case, it is more worthwhile to optimize the time so that users can view the content quickly.
Throughout the text, you may have already understood the importance of PSI. Below, learn more about the benefits of this tool.
Lower dropout rate
A study conducted by indonesia email list Kissmetrics shows that pages that take more than 3 seconds to load are more likely to be abandoned by customers. Therefore, improving your PSI score can increase your traffic potential.
More conversion
As you can see, pages that take longer than 3 seconds lead to abandonment and, consequently, user dissatisfaction. On the other hand, optimizing speed contributes to greater satisfaction, which tends to increase conversion .
More organic traffic
Organic traffic costs much less than direct investment in advertising . Therefore, achieving it through a higher PSI score is always beneficial. This is mainly due to satisfaction with the loading speed and the favoring of Google’s algorithm.
Why use Google PageSpeed in companies?
As you can see, Google PageSpeed helps users have a better experience on a web page. Consequently, this optimization also helps Google’s algorithm understand that a website is suitable for the public’s needs and capable of satisfying them.
After all, Google’s whatsapp mass messages: effective strategies for businesses in 2024 authority as the largest search engine on the Internet was achieved by offering better search experiences to users. In this sense, the platform prioritizes links according to the level of satisfaction they provide.
Therefore, slow afb directory websites and those with other optimization demands do not fit this criterion and fall in Google’s rankings. Thus, the probability of visitors is lower. In any case, if they do occur, the conversion rate is also low.