By doing this, your company is presented to the customer in a clearer way. Therefore, those who are interested can continue with the visit until they make the purchase decision and subsequently become loyal.
If this moment has not yet arrived for the persona, it is a sign that they are not yet mature enough to make a purchase. In any case, the website can be shared and updated whenever necessary.
Website Features
You’ve realized that the goal of the website is to build authority and an ongoing relationship with the user. For this to have positive results, it is necessary to ensure satisfactory experiences that are aligned with the public’s needs.
Interactivity : some websites allow interactions with users;
Readability: all content iraq email list on the website must be readable, which includes the design as a whole;
speed: websites that take more than 3 seconds to load can lead to visitors abandoning the site;
navigability: content and links must be easily accessed.
What is a hotsite?
You already know a little about the definition of a hotsite . In any case, you should know that this concept consists of a temporary website developed for a specific purpose. This explains the name of the term, which translated into Portuguese means “hot site”.
To better understand, you can think
of the hotsite as an additional product to the website. That is, the latter serves institutional campaigns or even a digital showcase for the company. Meanwhile, the hotsite operates in an isolated manner and with a afb directory predetermined lifespan from the planning of this temporary campaign. This is what happens with the advertising of Black Friday promotions for some brands, for example.
What is the purpose of a hotsite?
Typically, its whatsapp mass messages: effective strategies for businesses in 2024 purpose is more geared towards campaigns. For example, the development of a page with online games, a website used for voting, research and any other interactive action with a limited duration.