“A will be the key to the success of our Christmas mailings.”
Don’t have a designer? Don’t worry! Use Doppler’s pre-designed templates to make your mailings responsive, original and meet your objectives .
Think Mobile
52% of Christmas campaigns sent in 2014 were opened from a mobile device. More than half !
Doppler Templates are not only Responsive, but they also allow you to previe telegram database users list w how your Email will look when opened from a mobile device . Take advantage of this resource!
“If the person can’t open your Campaign from their mobile device, they will likely delete it.”
These were Carolina’s words when she referred to this topic. Make sure your pieces are opened and appreciated properly !
Segment your Lists
Do you know why it is so important to personalize your messages? Because this will make your Subscribers feel that the message has been created especially for each one of them . This gesture will be highly appreciated!
“Segmentation is one of the keys to success in Email Marketing.”
Carolina was very emphatic when she explained the importance of segmentation. She also mentioned the types of personalization that you can establish: according to the demographic profile, according to the purchasing behavior and according turkey data to the interaction that the Subscriber has had with your previous Campaigns .
Choose an attractive subject
When Carolina explained why the Subject should never be left to the end, she said:
“This will determine whether our campaign is read or ends up in the trash.”
You see how important it is to create an eye-catching Subject . In addit technical optimization: keep improving and improve performance ion, it should not exceed 50 characters and it would be good if you added symbols frequently to capture the attention of your Subscribers.
Make your campaigns go viral
Have you heard of Social Email Marketing ? It is nothing more or less than the integration of Email Marketing with Social Networks .
Doppler allows you to create Social Campaigns , which include share buttons so that your contacts can share your Campaigns on their Social Media profiles.
Additionally, you can include buttons in your pieces that direct users to your social media profiles so they can follow you there.
Finally, the auto-publishing feature will ensure that when you send the Campaign, it will be automatically published on the social media profiles associated with your account.
Make the most of it !
Analyze your results
Knowing what worked and what didn’t in your previous mailings will allow you to make the right decisions in your next Campaigns . Use the Reports to boost your strategy!
It will also be important to keep track of your customers . How has their interaction with your brand gone? Have they had a good experience? Would they improve anything? Ask for their opinion, which is the most valuable!
Want to brush up on our speaker’s tips? Here’s her presentation for you to watch at your leisure.