The LinkedIn algorithm has its reasons that reason sometimes (if not often!) ignores. Adored by some, decried by others, the social network LinkedIn, known as THE professional network of the 21st century, is an invaluable source of potential customers for companies operating in B2B. As long as you use it the right way! Whether it’s a fad or a real opportunity for business development, how is LinkedIn a real plus for your company?
And above all how to communicate
on LinkedIn to find clients ? My answers in taiwan phone number data copyright (or should I rather say in copywriting ) Why be on LinkedIn for a business? why be on linkedin for a business With its 850 million members (including 24 million in France) and 840,000 companies registered on the platform, LinkedIn is the network most used by B2B decision-makers in 2022.
Most inciting to purchase ahead of Facebook
Twitter and Instagram ( source ). It may therefore be digital Marketing strategies and campaigns very interesting for you to listen to the LinkedIn market if you offer services to professionals, allowing you to develop a qualitative network on a large scale, in addition to your already well-established physical and/or local network. Being on LinkedIn is also a great way to present your brand, your teams.
in short the nuggets that are hidden behind your products aub directory and services. You thus develop a feeling of trust and proximity , two key elements that greatly facilitate the act of purchase. Finally, LinkedIn is a social network of choice for following trends. But also a gold mine of information on the expectations and needs of your customers thanks to the comments and exchanges that you maintain with the people who react to your posts! communicate with linkedin However,
communicating with LinkedIn is interesting if and only if you know that your potential customers are there. But also, and above all, that you know their habits on the platform, the subjects they like, the hashtags they usually follow, the types of posts that inspire them… This information is the ABC of LinkedIn marketing that gets results. Because publishing for the sake of publishing is not the solution if you don’t create a sustainable content strategy , based on what really interests your target. On this subject, do not hesitate to take a look at my previous article entitled ” I know my ideal client. And then, what do I do?