Segmentation is a topic that we often hear about, but no one explains how to start this process. In the following article you will find some useful tips on what to do during. However, segmentation and how to start collecting take email marketing service data from your recipients.
1. Why segmentation?
Why start creating different segments of an already pretty good database? Well, obviously because it’s anything but » good« .
Of course, you want your emails to actually be opened and for recipients to click on the links within them. But to achieve that, you need to give your recipients something interesting, that has added value .
If you have a list with more than 1000 addresses. However, there is a chance that your offer is generic and will not meet the expectations of all recipients.
Surveys are a great tool
If you ask too many questions right how to connect your email marketing with social networks at the beginning when signing up for your mailing list, there is a risk that people will change their minds. There could be two reasons: either they are very cautious about sharing their personal information or they simply do not have the time to do so.
It is a good idea for your mailing list signup form to consist of just a few fields (usually one for the name and one for the email address), the rest you will find out below. After signing up, send the recipient an automatic newsletter and invite them to fill out the survey on your website – this is where you can collect more detailed information about them.
If you make a good impression when registering, there is a good chance that the recipient will want to cooperate and fill out the survey, but there is a better alternative – the quiz .
What should the questions be like?
This is usually the hardest part . When you sign up, you will already have some data about the recipien. Such as their email address and data on perhaps their name. Age, and gender. The questions about the last two are best asked at the end of the survey and not at sign up, to reduce the chances that the recipient will change their mind.
We suggest you think carefully and only collect data that is relevant and useful for your company or brand – that is, what your recipients are interested in .