The era of people-centric marketing is based on Collect Priceless Data empowering customers with relevant and actionable information. To achieve this, you need to better understand the people in your target audience. Here are primele 7 moduri you can approach data collection for segmentation and personalization:
1. Use surveys Collect Priceless Data and questionnaires
Surveys and questionnaires can be one of your primary sources of unbiased data. They are information customers willingly and directly share with your business . Cand tu sondaje artizanale and questionnaires carefully, you can gain valuable insights into customer preferences and needs.
Let’s consider an example. A customer visits a cosmetics store and receives a skin type test . The retailer develops such a test specifically to glean the customer’s needs . Introduceți informațiile într-un motor de recomandare a produselor care va ajuta la generare relevant cosmetic offers . It will make recommendations based on the needs and preferences that the customer has shared.
Surveys and questionnaires allow you to eliminate the argentina phone number data assumptions often present in developing buyer personas and defining the ideal customer.
Surveys and questionnaires always have a specific purpose – you do them pentru a extrage informații vizate . You can use them to understand how your customers use your products, identifica interesele lor , și get feedback . This is why such tactics can play a vital role in your efforts to personalize experiences.
2. Use Web & App Analytics
Analize web și aplicații oferă o modalitate puternică de a obține informații despre modul în care oamenii interacționează with your app or website. You can learn how they navigate and use your platforms and marketing communications.
It is a sursa de informatii statistice such as CTR values, conversions, bounce rates, etc. Web and app analytics can tell you how long people spend on your site and how many pages they visit each time. Which metrics you track depends on your needs. You should predetermine OKR și KPI-uri relevante pentru a monitoriza atunci când se măsoară succesul.
All of this provides insights into user behavior , nevoile clienților și punctele dureroase. Cand tu identifica modelele de date , you can create meaningful segments and customize communication based on individual needs and preferences.
3. Take advantage of social listening
Ascultarea socială este o abordare puternică a colecționării date relevante . With social media being an integral part of our modern lives, you can gain a lot of information by listening.
Puteți look for reviews for similar products on china data competitor sites and even on Amazon. Additionally, you may want to participate in groups and forums and use various social listening tools to understand how people are engaging with your products.
This way, you can better înțelege experiențele oamenilor with them and what they like or dislike about them. And most importantly – find out if your brand and products can meet the customer’s needs .
Social listening can bring you closer to your audience and help you understand modul în care oamenii vă percep marca . Once you know this, you can better align your messages with your customers’ needs and preferences.
4. Ask for feedback and reviews
Feedback and reviews are a great way to gather first-hand information about your customers’ preferences and needs. You should caută în mod proactiv feedback . Uneori poți chiar să oferi cupoane și reduceri pentru a încuraja oamenii să-și împărtășească feedback-ul.
Customer feedback and reviews will help you understand what people like or dislike about your brand and products. That’s information you can use to create more meaningful segments and personalize messages and offers once you start personalizing your communication.
Not to mention, reviews make great UGC . Conținutul generat de utilizatori s-a dovedit neprețuit pentru determinând conversii si in crestere ratele de retenție a clienților .
This way, you use one stone to kill
5. Host a focus group
Focus groups are an expensive but highly effective customer data collection strategy for personalization and segmentation strategy. If you can spare the resources to host a focus group or panel, you can gather in-depth insights from the source.
You can build your focus group around your current segments and assumptions about your customers. This will create a diverse group of customers willing to share their thoughts and opinions in a more welcoming setting than faceless emails.
